Recognise that customers give us our livelihood. Without
customers, Far East Organization will not be able to survive.
We must be sensitive, responsive, and flexible to the
needs and rhythm of our customers. We must serve our customers
with our heart. Try to understand and empathise with our
customers’ problems as if they were our own. We
will be more effective in our dealings with them.
I would like to see Far East Organization bring our
products onto a new plane, where we are able to continue
satisfying the new desires of the market, and where
the FEO name will be etched on our customers’
minds as their Developer of Choice.
FEO is multifaceted. It is a name, a dream, a vision,
one organisation yet many companies - but it is intrinsically
the sum of its people.
It is a place that allows us to learn, develop and
contribute as a team. Unity, which is also one of our
core values in BUILD, is one of our greatest strengths.
We share a common destiny. We have collectively embarked
on a never-ending journey of learning and improving.
I hope all of us can share and exchange knowledge and
best practices so that we can become more effective
and efficient for the business. There must be participation
from everyone in the organisation to re-look at work
processes and initiate improvement programmes.
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Many of us have witnessed the transformation of Far East
Organization from a developer that was once known for
its “quantity”, to one that is recognised
today for its emphasis on “quality”, “brand”
and “people”.
15 years ago, no one would believe that Far East Organization
would win four internationally acclaimed Fiabci Prix
d’Excellence awards, sweep the most number of
BCA Construction Excellence Awards in one year, build
an international five-star hotel.
But we did it and we can do it again.
Today, FEO is an organisation with tremendous assets
and opportunities. They are at our command to enable
us to respond effectively to the business. We are at
a much more advantageous position compared to many others
in the marketplace.
If we believe that we can do it, we will learn and
grow in the process. Rewards will find their way to
us.
Let us choose to believe we can make the difference.
The journey isn’t over. The sky is the limit.
It is time to reach for the next dream for the best
is yet to be!  |
Let us draw inspiration from the successes of our
colleagues to turn in more outstanding performances
for the organisation in the years to come.
