1. A haven of laidback charm
  1. Revamping Orchard Road
  2. VIDA - a celebration of life!
  1. Revolutionalising Life @ Central
  2. Water Place
  1. FEO Service Apartments See Strong Rebound
  2. Sri Tiara - Providing a family friendly environment
  1. Novena Medical Center expands cooperation network
  2. Music from the Heart
  3. Rainbow harmony over food, games and songs
  1. Singapore Culinary Icons Under One Roof
  2. Learning from the experts
  1. Signature Bite at Changi Village Hotel
  1. In Appreciation
  2. Excellent response to Sales Excellence Campaign
  3. Romancing our customers
Archive Section
Disclaimer
Copyright Far East Organization 2003/2004

To better reach out to our customers, Far East Organization has been complementing our conventional marketing channels with non-conventional integrated marketing communications activities that appeal directly to our customers’ lifestyle needs and aspirations.

We have hosted social events at various properties since the completion in 1997 of The Bayshore, one of Far East Organization’s multi-award winning projects. At that time, we were the first developer to introduce open-house events for the public to experience the ambience and facilities of the actual completed development.

These marketing activities are part of our ongoing engagement with our customers and allow us to obtain their feedback on our developments. Furthermore they present an opportunity for us to showcase our projects’ quality, allow our customers to experience the actual ambience and lifestyle of the development, thus leaving a lasting impression on them.

Each event is carefully developed with an understanding of the needs and lifestyle preferences of the target audience. The activities range from large scale open-house events, family-oriented programmes like funfairs, to talks/workshops, outdoor jazz performances and exclusive dinner functions. Many of these activities are organised in conjunction with business partners to enable us to reach out to a larger customer base as well as to customise each event more effectively to the various target market segments.

For our overseas customers, roadshows were organised and brought to them by our regional marketing teams. These events were very well received and succeeded in attracting many overseas customers to Singapore to visit our show units. These regional marketing efforts have enabled us to have a better appreciation of the developments in our key target markets, and the needs and preferences of these customers.

As Singapore’s leading property developer Far East Organization is always looking at ways of romancing our customers. We seek to find new ways to make our marketing activities more relevant, personalised and customised.