Each year we have a Sales Excellence Campaign to harness organisation-wide participation in the sales effort.

This year’s six-week campaign, from 1 July to 15 August, was packed with innovative activities and programmes that engaged our staff, their friends and relatives, and our business associates on many different levels.

Sales Training workshops for non-sales staff were conducted at Changi Village Hotel and Orchard Parade Hotel. These workshops aimed to equip our non-sales colleagues with the necessary basic know-how in sales, such as sales techniques, product knowledge, rules and regulations of buying a property, etc.

Armed with this knowledge, our non-sales staff will have the confidence to introduce Far East Organization’s properties to their friends, family members and business associates.

A one-stop public Sales Gallery at Far East Square showcasing a collection of our projects provided a glimpse of the diverse offerings in our portfolio.

This was well appreciated by some 700 staff and their guests who visited this gallery during its eight-day exhibition.

Buyers, referred by our staff, who bought selected FEO properties during the Sales Excellence Campaign enjoyed an attractive additional discount.

Blockbuster Nites featuring the popular Spider-Man 2 movie were organised for Club Connect members and corporate clients in appreciation of their efforts and continual support. Guests were treated to an evening of light refreshments and networking before enjoying the blockbuster hit.

As a morale booster to drive sales further, the sales staff were also treated to a Spider-Man 2 movie night.

In addition property agents were invited to a “happy hour” get together held at Vau, a hip wine bar and trendy lounge at our brand new Changi Village Hotel where they were updated on our various projects. They also gained a first hand experience of Changi Village Hotel’s ambience and services in a guided tour.

Hampers packed with Yeo’s products were presented to visitors at selected show units as a token of our appreciation for their patronage. And for buyers who bought a unit, their chance to win a SOHO unit at Central tripled.

The Sales Excellence Campaign 2004 was a resounding success. We would like to thank everyone who participated for their enthusiastic support.