Mr Owen Ow Tin Nyap has been appointed as an Executive Director of Far East Organization with effect from 1 June 2005.

Appointed to the Executive Office, Mr Ow will provide strategic leadership and business development counsel to the Chief Executive Officer, Mr Philip Ng, on FEO's various business portfolio, which includes its food and beverage portfolio held through its Singapore-listed subsidiary, Yeo Hiap Seng Limited (YHSL).

Concurrently, Mr Ow will also be appointed to the Boards of both YHSL and its Malaysian-listed subsidiary, Yeo Hiap Seng (Malaysia) Berhad (YHSM). He will carry the functional title of Deputy President in YHSL and Managing Director & Chief Executive Officer in YHSM. Mr Ow, together with the current President & Chief Operating Officer, Mr Tjong Yik Min, will assist Mr Philip Ng to spearhead the businesses and operations of the YHS Group, which span the Far East, North America, Europe and Australia.

In an illustrious and sterling career spanning 32 years, Mr Ow brings to FEO strategic broad-based experience and many years of international exposure in the areas of business re-engineering, mergers and acquisitions, sales and marketing, logistics and manufacturing. Mr Ow's extensive knowledge and experience stems from starting at rank and file positions to various senior management appointments in the fast-moving consumer goods (FMCG) market. Prior to this appointment, he has spent seven years with the Danone Group; working to grow Danone's ASEAN portfolio and strategic market leadership. Mr Ow spent the last five years in Indonesia as Chairman of Danone Group Indonesia and President Director of Danone Aqua Group of companies. He was appointed as the Chairman of Danone Group of Companies in the ASEAN Region for Water/Beverages, Dairy and Biscuits in 2004. Mr Ow has also previously held senior management positions in Sara Lee Asia and Boustead Holdings Berhad.

Mr Chia Boon Kuah has been appointed Chief Operating Officer, Property Sales, with effect from 1 July 2005. In his new appointment, Mr Chia shall oversee Team A, Prestige Team, Sales & Regional Marketing, and the newly created Landed Properties Specialist Team. Mr Chia will direct and co-ordinate all Residential Sales Teams to muster the Organization's capabilities and expertise in sales operations. He will spearhead leadership development as well as review existing structures, compositions and processes in the various sales teams to create a formidable sales force that is well placed to address the different segments of the private residential market.

Building our sales force and sales and distribution network is a top priority in our efforts to transform FEO into a robust sales and marketing organisation. So, too, is ensuring that we devise the right marketing campaign to communicate our unique selling propositions to the market, and leveraging on the other assets in our portfolio to help us sell better. In furthering the entrepreneurial vision of our founder, we must continue to develop quality products that are capable of satisfying new desires in the market.

Concurrent to his position as Director of Marketing & Business Development, Mr Eddie Yong has been appointed Deputy Chief Operating Officer, Ventures & Industrial Business Group, with effect from 1 July 2005. Mr Yong's new role will anchor him much more to driving business development for the Organization. Mr Yong will work closely with Mr Leong Horn Kee, Chief Operating Officer, Ventures & Industrial Business Group, on current Singapore projects and investments, while assuming charge of FEO's business development activities in the region notably in new markets like Vietnam, Thailand and India. He will continue to devote efforts to the marketing of our portfolio of industrial land holdings and properties.

Mr Yong has been credited for spearheading the unification of our sales operations and building up the sales and marketing capability of Far East Organization. He has played a key role in coordinating our sales efforts as well as in incubating various programmes to facilitate organisation-wide participation in sales, including the Integrated Approach to Sales Committee, Sales Excellence Month, and Club Connect. He has also been very much involved in the information sharing process for our Sales teams and the training of both Sales and non-Sales staff towards creating a potent sales force for the Organization.

Mr Arthur Kiong will head the newly created Hotel Division within Far East Organization to oversee the operations of its five hotels - Albert Court Hotel, Changi Village Hotel, The Elizabeth Hotel, Golden Landmark Hotel, and Orchard Parade Hotel. Mr Kiong will also hold a concurrent appointment as Director of Hotel Operations in Orchard Parade Holdings Limited, which owns Albert Court Hotel and Orchard Parade Hotel.

Mr Kiong’s appointments will take effect on 1 August 2005.

In his new role, Mr Kiong will provide leadership to the Hotel Division as it gears up to achieve a new level of operational and business excellence. He will leverage on successful change initiatives implemented in the last few years to further improve the financial performance of Far East Organization’s hotel portfolio.

Mr Kiong will augment the sales and marketing capability and branding of Far East Organization Hotels to position the business strongly for the exciting emerging opportunities in Singapore’s hospitality and tourism industry.

A Singaporean, Mr Kiong is a veteran in the hotel industry having spent the last 20 years focusing on hotel operations and sales and marketing for various hotels in Asia and the USA. Mr Kiong joins Far East Organization from The Peninsula Hotels, where he is Vice President, Marketing. The Peninsula Hotels is the hotel operation of the Hong Kong listed The Hongkong and Shanghai Hotels, Limited, a pioneer world-class hotel group in Asia. Mr Kiong has also worked with The Ritz Carlton, New York and Singapore, Mandarin Oriental, Hong Kong, Hyatt International and Westin Hotels.

Far East Organization together with its Hong Kong-based sister company Sino Group is a substantial owner of hotels in both Singapore and Hong Kong. Its collection of 10 hotels ranges from three-star to five-star, with a total inventory of 4,450 rooms. The flagship is The Fullerton Singapore.