2006 has been an exciting year for Yeo Hiap Seng with the introduction of new products and acquisition of new agency business in Singapore. Yeo’s continues to build on our rich heritage of providing consumers with quality food and beverages that are full of natural goodness, with a line of new healthy, better for you products like fruit juices, bottled green tea, and organic snacks.

The group saw overall improved performance in 2006 with encouraging revenue growth and better operating profit. Propelled by leadership in brand revitalisation and excellence in sales, we have demonstrated that the Yeo’s brand and all of our Yeo’s products are relevant to the marketplace and to the consumer. 

Across the causeway, Yeo Hiap Seng Singapore’s Malaysian subsidiary, Yeo Hiap Seng Malaysia, also made tremendous progress with a 25 per cent growth in sales to surpass the half a billion RM revenue mark.

A highly charged business model, Yellow Storm, implemented since 2005, continues to make waves by harnessing the power of people. Led by a powerful transformation and building of new mindset, the Yellow Storm business model created maximum visibility for the Yeo’s brand, with storms after storms of Yeo’s people owning shops on every street, every corner in Malaysia.

2006 was a year of innovation and renovation. New product offerings include Yogurt, fruit juices, new noodles and improved packaging for soya, Justea and canned food range. During the year, Yeo’s also made a successful inroad into Indonesia, the region’s largest Muslim country with massive consumption power.
 
On the organisational development front, Yeo’s continues to invest in building our human capital with a series of highly charged and fun filled activities that seek to energise and bind the team together as One Yeo’s One Voice. Highlights include the YHS Malaysia Leadership Forum – Continue to Build the Next Wave of Champions from 29 to 30 November 2006 and YHS Singapore Sales and Marketing Conference on 11 January 2007.

Today, Yeo’s products can be found in more than 150 countries around the world. As Singapore stages itself to become a vibrant global city and an international showcase, Yeo’s, our very own homegrown brand name, is well positioned to ride on this growth platform to present our products to the consumers of the world. This will bring us a step closer to realising our aspirations to grow Yeo’s into a world brand.