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Copyright Far East Organization 2004/2005 |
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The $257 million
Square 2 located in the thriving Novena urban
centre integrates the state-of-the-art Novena
Medical Center with a trendy four-storey retail
podium and three levels of car parking facilities
linked conveniently by escalators and lifts. An
additional retail level is located in the basement
and connects to the Novena MRT station concourse.
The mall will have 150,000 square feet of retail
space with more than 500 shoplets.
Square 2 is a one-stop mall for Korean merchandises
and services. The mall features two levels of
small 50 to 70-square-foot shop units modeled
after Korea’s most popular electronics and
fashion centres known for their latest stylish
products. The Electronics & Digital World
in the basement level will carry an exciting multitude
of electronic games and software, videos and CDs
as well as cool electronic gadgets and gizmos
that will thrill any techie. Modeled after Techno
Mart and Space 9 at Yong San, Korea, the Electronics
& Digital World will have 150 shoplets within
10m from the Novena MRT station exit.
The third storey, on the other hand, is fashioned
after Doota, a top ranking tourist destination
in Dongdaemun, Korea, offering a huge variety
of products at affordable prices. It will be filled
with a diverse array of Korea exported fashion
and accessories. From Korean designer clothing,
and Korea influenced street wear and accessories
to Korean beauty and cosmetic products. Besides
hair and beauty services from Korea as well as
restaurants and cafes serving Korean cuisine,
it will also have Korean magazines and stationery,
travel services specialising in tours to Korea,
and Korean food products.
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Complementing the
Korean themed floors are chic cafes and casual
fashion and accessories on the ground level; delicious
quick bites, trendy youth and sports wear as well
as banking services on the second storey; and
a supermarket, food court and food hall on the
fourth level. Colourful and unique events graced
by Korean guest artistes will also be held regularly
at Square 2 to attract and entertain shoppers
and passers-by.
In addition, Square 2 will also provide healthcare
retail products and services like health food,
pharmacies, medical equipment suppliers as well
as wellness and spa centres to support the medical
facilities in Novena Medical Center.
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