1. Year of Leadership
  1. Far East Organization in 2003
  1. Home at Lakeshore
  2. Cycle of Life at Central
  1. A gift of $50,000 to AMKFSC
  2. Distinguished Patron of the Arts 2003
  1. A young bold initiative - Cafe@Hougang
  2. Yeo's Drink-Matching Contest
  1. SQLView signs landmark agreement with Singapore Government
  1. The Fullerton Singapore
  2. A Host of EXSAs for the Prchard Hotel and Golden Landmark Hotel
  3. Fire Safety Award
  4. SHA/SKM Service Gold Award
  1. An Oasis of a Home
  2. Oceania Heights - framing panoramic views
  3. Meeting market demands - short-term lease at Hong Kong Gold Coast
  1. Achieving Sales in Unity
  2. Every effort counts
  3. Recognising the Best in Sales
  4. A day in the life of two FEO Outstanding Employee Award 2003 recipients
  5. In Appreciation
  6. New Appointments
  1. Boundless Creativity in Limited Space
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Copyright Far East Organization 2003/2004

Yeo Hiap Seng Ltd has acquired a new 'strategic partner'. A group of 32 budding entrepreneurs, age between eight and 11, from Hougang Primary School, has taken on the challenge of running a little café, Café@Hougang, specialising in Yeo's drinks.

This partnership, the first of its kind in Singapore, was Yeo's latest move to embrace the young. Mr Goh Ek Piang, principal of Hougang Primary School, welcomed such an initiative: "One strategy we adopt to enrich our pupils' lives is to forge win-win partnerships with parties in the wider community.
This joint project with Yeo's is a great example. With Café@Hougang, our pupils receive valuable training about entrepreneurship and acquire practical
skills for running a small business."

The budding entrepreneurs were taught during their June school holidays how to manage finances, handle daily operations and market their products by Dr Donald Ee, an entrepreneurship trainer, who was brought in by YHS.

Café@Hougang got off to a great start. On the day of its soft launch, all drinks were snapped up. New stock had to be reordered that very day itself. In addition to all the old-time favourites, Café@Hougang also carries Yeo's new line of drinks including Jus Tea, Pink Dolphin, Black Soy and SoyKids in Strawberry, Banana and Peach flavours.

Lee Kuo Ai and Eileen Lee, the YHS School Team that set up Café@Hougang, together with the young entrepreneurs and their teacher, Ms Tan Bee Lian (left).