Through the very hard work put in by our sales teams and everyone in the Organization, FEO capped 2003 with sales of 1,704 private homes and executive condominiums.

Organisation-wide initiatives such as Club Connect and Sales Excellence Campaign rallied the participation of non-sales staff to our sales programme.

Club Connect, launched in March 2003, serves as an avenue for staff referrals. It organised activities such as Project Tours and Club Connect Get-together functions, with the aim to familiarise staff with FEO developments and to motivate and encourage them to make referrals. These concerted efforts resulted in a five-fold increase in the number of staff referrals.

Club Connect also spearheaded the Sales Excellence Campaign, held from 1 July to 15 August 2003. This campaign, through its various activities and programmes, helped drove our sales to greater heights.

Motivational talks and training programmes were organised for the sales staff to keep them inspired and positive. Top sales personnel also shared their winning formulas with their colleagues. The Sales Target & Action Nite held quarterly, as well as FEO’s inhouse sales bulletin, Sales Talk, provided staff with regular updates of our progress in achieving our sales target and kept them abreast of market developments.